Testing

WDSGlobal Mobile Device Testing Services

During the critical months of product or service inception important decisions are often made that will unconsciously determine the performance, profitability and user perception of a device or service in the market.

For handset manufacturers, shortfalls in product design, function, usability or reliability will create an immediate backlash among the mobile operator community, who will often have to absorb post-launch support costs. Moreover, the consequent damage to the end-customer experience can result in long-term erosion of brand equity and loyalty.

For mobile operators, careful attention needs to be made to the selection and portfolio ranging of mobile devices. Devices that are ranged with inherent complexities, bugs or usability shortfalls will generate costly support overheads and are unlikely to realize their true potential for ARPU generation.

For application service providers, understanding and addressing performance and usabilty issues on target devices prior to launch can not only aid the increase in adoption rates and proftable user behavior, but also mitigate post-sale support costs.

WDS Testing services can mitigate these risks through the thorough testing and benchmarking of devices and services prior to their launch. WDSGlobal consultant analysts apply many years of specialist experience to the testing of mobile products, delivering detailed risk assessments and recommendations that can help steer or re-enforce product launch decisions.

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This page was last updated on Thursday, November 22, 2007.