CampaignManager

Connecting end-users to your mobile data services.

An ever-growing number of mobile services, devices and handset features means that it is becoming more difficult and more costly to engage with mobile end-users to drive adoption of revenue-generating data services. Add to this the complexity of configuring handsets with the necessary data settings and it becomes clear why increasing the use of data services across an installed base of mobile end-users is one of today’s greatest challenges to revenue generation.

Using CampaignManager from WDSGlobal, mobile network operators can now make it easier for end-users to immediately begin using revenue generating data services. Offered as a hosted solution, CampaignManager combines an SMS text-based messaging engine with bulk handset provisioning capabilities that significantly improves the effectiveness and efficiency of operators' outbound marketing campaigns. End-users who receive campaign messages can request service provisioning from within the message itself and their handsets will be immediately configured over-the-air (OTA) for the desired service, removing the need to contact customer care for manual set-up.

CampaignManager can configure multiple data services:

CampaignManager provides rapid, high and measurable ROI through its transactional-based pricing model. The service uses an intuitive Web user interface (UI) through which campaigns are built, deployed and managed. Robust reporting allows marketing managers to quickly gauge the success of their campaigns.

Typical use cases include:

• Promote an existing service to your end-users who are not currently using the service
• Notify an installed base of end-users of a new data service
• Perform bulk provisioning of devices to allow easy management of existing service settings
• Reach-out to SIM-only users with a convenient method to provision their handsets with service settings
• Welcome new subscribers to your network and provision their handsets for data services

No other solution allows mobile network operators to conduct promotional campaigns and couple them with over-the-air configuration services to give end-users instant access to revenue-generating services. CampaignManager is built on WDSGlobal’s industry-proven Device Management platform, delivering unrivalled device and service coverage, capacity and configuration accuracy.

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This page was last updated on Monday, November 2, 2009.