Live Device Analysis

Today’s CRM and CEM systems only go part-way in delivering the intelligence required to sustain end-user loyalty and manage profitability. Understanding the capabilities and profitability of devices attached to a network, or connecting to a service, is now a fundamental requirement.

However, extracting reliable device intelligence to support business critical decisions can be challenging, with valuable data often residing in disparate operational repositories. When data is available, its accuracy can be compromised by increased device diversity, handset churn, multiple device ownership and the use of grey market handsets on a network. Live Device Analysis from WDSGlobal overcomes these challenges, delivering the intelligence needed to make qualified investment decisions in network infrastructure, handset ranging, service deployment, customer care, sales and marketing.

Live Device Analysis draws on intelligence from GlobalMine™, WDSGlobal’s unparalleled repository of market intelligence; covering mobile device capabilities and features, shipment data, support transactions, known handset problem types and user experience evaluation. Live Device Analysis also draws on WDSGlobal’s worldwide footprint of technical support environments to provide global support metrics, including known device faults and average lifetime support costs. This intelligence is not available anywhere else in the industry.

From sales and marketing departments, retail teams and product managers to investment strategists and the CTO’s office, Live Device Analysis allows business critical decisions to be made based on the analysis of the devices, technologies, features and standards on a network.

• Market share by model and brand
• Age of active devices
• Standards supported (eg: OMA DM)
• Services supported (eg: GPS, streaming media, VoIP, Java, IM, email, mobile TV)
• Features supported (eg: browser type, wireless bearers messaging client, camera)
• ARPU by model / brand
• Device profitability
• Device cost-to-serve analysis and known problem types
• Device by source (grey market)
• Data usage by model and brand

Deployed either as a hosted service or as an in-network solution, WDSGlobal maintains absolute flexibility to meet the reporting requirements of individual operators or service providers by connecting to any number of data sources. From an export of pure triplet data into our secure hosted environment, to more advanced connections with existing device management, billing, CRM or contact center components, Live Device Analysis turns your data into actionable intelligence that can be quickly and easily shared across an organization.

If you would like to contact us about any of our products, solutions, and services then please contact us using our online contact form.

This page was last updated on Friday, February 13, 2009.