CampaignManager from WDSGlobal launches to make it easier for end-users
to connect to mobile data services
Solution increases effectiveness of wireless carrier's service promotions, captivating and
configuring subscribers within a single session.
10 November 2009: Poole, UK. WDSGlobal has announced the release of CampaignManager to help
wireless carriers increase their data services revenue stream by making it easier for subscribers to
connect to services including mobile email, Internet and multimedia messaging.
CampaignManager combines an SMS text-based campaign engine and an over-the-air (OTA)
configuration service. This allows wireless carriers to promote their revenue-generating services and
manage the configuration of handsets within a single session to immediately increase service uptake
across their installed base. For subscribers, CampaignManager makes it easier to begin using new data
services and removes the inconvenience of having to contact customer care for service activation or
handset set-up.
"Increasing the use of data services across an installed base of mobile subscribers is one of the greatest
challenges to revenue generation today. Overwhelmed by an ever-growing portfolio of services and
handset features, consumers have become harder and more costly to engage with. To compound the
problem, marketing campaigns designed to drive the adoption of services can be compromised by the
complexity of configuring handsets with the necessary data settings," explains Craig Rich, Chief
Marketing Officer at WDSGlobal . "Typically, mobile subscribers are expected to contact customer
care or visit their carrier's website to activate a service and request the necessary service settings.
Unsurprisingly, this can have a damaging effect on the campaign’s success and service uptake."
CampaignManager can deliver OTA configuration for email, Internet, WAP, MMS, streaming, Instant
Messaging, bookmarks and SyncML DS. If a subscriber wants to use a promoted service, the solution
manages the end-to-end configuration of the handset, delivering service access in seconds. This
dramatically improves response rates and delivers a greater number of active users than traditional
marketing tools.
CampaignManager has been designed to support multiple use cases, from the promotion of newly
launched services to existing subscribers to a bulk update of settings across a range of handsets.
CampaignManager also provides a highly efficient tool with which to introduce subscribers to mobile
data services that they haven’t yet tried.
Mobile email is an example of a service that although supported by the majority of modern handsets
has struggled to gain mass-market consumer adoption. This can be largely attributed to the complexity
of configuring the handset, and a general lack of consumer awareness.
"Using CampaignManager a wireless carrier can run a promotional campaign, targeting all emailcapable
handsets, and within minutes configure a subscriber for access to their existing POP/IMAP
email account. No other solution available to wireless carriers integrates an outbound SMS text-based
campaign engine with the power of bulk provisioning technology to first captivate subscribers and then
configure them for immediate service access," adds Rich.
WDSGlobal offers CampaignManager as a Software as a Service (SaaS) hosted solution. With no
implementation costs or license fees, CampaignManager’s transactional-based pricing delivers rapid
and measurable return-on-investment (ROI) for wireless carriers looking to build a loyal base of
revenue-generating subscribers. Campaigns can also be highly targeted across subscriber groups by
delivering them only to handsets capable of running the promoted service. This greatly increases the
solution's effectiveness.
CampaignManager leverages WDSGlobal 's industry-proven device management platform,
DeviceManager. Already powering OTA configuration services for many of the world’s largest
wireless brands, DeviceManager delivers industry-leading device and service coverage.
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