85% of the world's POP/IMAP email addresses can be mobilized in seconds with ServiceMine™ Email
WDSGlobal launches ServiceMine Email to address the email 'long-tail' and increase
uptake of mobile email among consumers
19th August 2009: Poole, United Kingdom: WDSGlobal has launched ServiceMine Email, a
powerful email discovery service that allows mobile users to quickly and conveniently mobilize
an existing email account on their mobile handset. ServiceMine Email requires only the end-user's
email address and username to return mobile connectivity settings for more than 85% of the
world's POP and IMAP email addresses. The service is designed to be deployed by mobile
network operators, handset manufacturers, push-email vendors and email aggregators as a means
of increasing the adoption of mobile email among consumers.
Outside of enterprise deployments, mobile email has so far struggled to meet industry
expectations. This is because most consumer deployments limit their set-up and support to ownbrand
services, webmail and major email service providers, and fail to address the email 'longtail',
the thousands of email service providers that today’s users have access to.
"Mobile network operators and handset manufacturers have been busy signing partnerships with
large brand-name email providers, often deploying services via ring-fenced web-based or
proprietary clients. However, with thousands of email services to choose from, consumers expect
greater support in mobilizing a variety of email accounts," explains David Ffoulkes-Jones, CEO of
WDSGlobal . "Almost all new handsets include an email client; however without the necessary
settings support, configuring a handset to send and receive email can be highly complex. It
requires knowledge of incoming and outgoing server names, encryption types and port numbers;
it's a major barrier to adoption and most consumers simply never complete the set-up process."
"We understand the administrative burden of collating email settings from the tens of thousands of
email providers currently available and so it's understandable that many deployments limit their
support to a handful of brand-name provider only. However, the mobile industry must understand
that to provide truly compelling mobile email services it needs to provide solutions that don't
cripple the user experience in favor of deployment convenience," adds Ffoulkes-Jones.
WDSGlobal 's own research has shown that in some markets, even the top 50 email service
providers only address 25% of the market, severely limiting the industry's ability to leverage
consumer interest in mobile email.
ServiceMine Email has been launched to help the mobile industry meet the challenge of the
mobile email long-tail and support the widest possible base of subscribers. It requires the
minimum of end-user information with which to deliver email settings that are validated for both
the user's handset and network. Accessed via an API (application programming interface),
ServiceMine Email passes enquiries through WDSGlobal 's unique logic to determine handset and
network variables that may impact email configuration and use on the handset. It also corrects
common user errors such as spelling mistakes, a problem that typically results in six per cent of all
email configuration attempts failing.
The service actively encourages on-device email setup, delivering a more intuitive service
discovery and configuration experience. It can be coupled with an on-device configuration wizard
to guide the user through the set-up process, retrieving the necessary email settings and autopopulating
the native client, proprietary client or webmail service. Additionally the service can be
deployed within an existing support center or web-based self-care environment, enabling support
agents and end-users to quickly resolve email set-up enquiries and look-up specific email server
settings.
"It has become increasingly important for players within the mobile industry to leverage their
existing assets without having to make heavy capex investments. With so many email-capable
handsets in the market, many of them heavily subsidized by the mobile network operator, we
believe that ServiceMine Email offers a cost effective means to introduce end-users to a valued,
revenue-generating service," finishes Ffoulkes-Jones.
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